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Friday, October 28, 2011

Contracts and Companies

Recently we have drafted a contract to give to businesses we are interested in offering our service. This will show the legitimacy of our service and also show exactly what we have to offer the businesses; as well as how they can help us. After this class we will re-visit Jimmy John's and Tutti Gusti to have the contracts with us to diminish time spent meeting and negotiating with these restaurants before coming to an actual agreement. We have also been researching Groupon's website, after Professor Wales recommendation. We found this statement on Groupon's website and we feel that it aligns perfectly with the goal of our business:

"Groupon negotiates huge discounts-usually 50-90% off-with popular businesses. We send the deals to thousands of subscribers in our free daily email, and we send the businesses a ton of new coustomers. That's the Groupon magic."

We hope to somehow replicate this model except on a smaller scale, with a more focused niche to have a goal discount range for businesses, limiting the use our service to busnisses' deals that are in the same 50-90% off range. Through our research we also learned how Groupon deals are not activated unless a certain number of customers buy them. We are currently trying to incorporate some version of this into our venture, however it will have to be modified severely because once we send out our text it will be active and able to be used by all subscribers. Lastly, Groupon encourages users to share the deals with friends and we are going to encourage that as well by allowing users to forward the texts to as many people as they would like.

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